The WUA Digital Sales Model forms the basis of every customer experience survey WUA carries out. From Findability to Preference: we map out the full customer journey with our extensive benchmarked survey questionnaire.
The WUA Digital Sales Model consists of three themes (Look&Feel, Offer, and Brand) in both the First Impression and the Further Look phase of the customer journey. Per phase, all three themes consist of a set of open-ended and closed questions on information, products offered, contact options and brand image.
