In the Preference section, we show the % of people who choose a specific supplier as their number 1 to buy from. Also in this section, we show the conversion percentages, and in the third tab, we show the Preference distribution with percentages for #1, #2, #3 and #4. This shows you both your potential (what should you do to have consumers chose you as their number one instead of their number 2,3 or 4?).


Updated on May 28, 2021

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