In the first impression phase, our respondents score your website on Look&Feel, Product Offer, and Brand. In the first section, we show the priority matrix: on question level you’ll see the importance for each theme to continue, and the “distance” to the #1 on question level.
Overall score – The overall score is the average score of Look&Feel, Product Offer, and Brand per device. In the next tab, you’ll find the separate theme scores, and in the tab “Question Score”, you’ll find the separate question scores per theme. In the below sections in the tab overall score, you’ll find the answers to the open-ended questions, also.