In the Continue-section, you’ll find scores on to what extent different websites in the study were convincing the respondents enough to continue on the chosen website and orientate themselves some more (and move on to the “Further Look” phase of the survey). In the below sections in this tab, you’ll find the answers to the open-ended questions, per website. Also, in this phase of the study, we ask respondents to express the chance that a certain supplier would be their number #1 when they had to choose a supplier at this stage.


Updated on September 15, 2021

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