The Further Look section is built up from 3 tabs: Priorities, Overall Score, Theme Score and question score. In the Priority tab, we show you the importance of the themes Look&Feel, Offer and Brand for the overall Opinion and ultimately on Preference. By looking at how important an element is and at what room for improvement there is for that element, the right priorities can be set. The overall score is an average of all the theme scores, in the Theme Score section you’ll see separate scores for Look&Feel, Offer and Brand.