NPS The Net Promoter Score (NPS), is an important indicator of customer satisfaction and customer loyalty. Respondents are asked to indicate...
Digital Service Score The Digital Service Model consists of three layers: functional, rational, and emotional. Functional studies whether the path from question to...
Channel Preference The element of channel preference measures the way customers prefer to find information. Channel preference is measured twice in the...
CES The Customer Effort Score (CES) is an indicator that shows how much effort it takes to solve an issue in...
Functional This element focuses mainly on the technological functioning of the website, and the accessibility of information. The theme element of...